Social Media & PR Executive, Retail Mall

Reporting to the Marketing Manager, we are looking for a dynamic Social Media & PR Executive to join our team, contributing to the growth and visibility of our new retail malls in Putrajaya.

Responsibilities:

• Coordinate and execute strategic social media plans and strategies to enhance the online presence and brand image of the malls.
• Create engaging and shareable content across various social media platforms, ensuring alignment with brand guidelines.
• Manage social media accounts for the retail malls, monitor trends, and interact with our audience to build a vibrant online community (community management).
• Plan and execute PR campaigns to promote the achievements, projects, and industry leadership of the new retail malls.
• Foster relationships with media outlets, influencers, and stakeholders to secure media & influencer coverage and partnerships.
• Prepare press releases, articles, and other PR materials to communicate key messages effectively for the new retail malls.
• Analyse social media and PR performance for the new retail malls, providing insights and recommendations for continuous improvement.
• Collaborate with internal teams, reporting to the Marketing Manager, to ensure consistent brand messaging across all communication channels.
• Stay updated on industry trends, news, and social media advancements to implement innovative strategies

Requirements:

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• Have a minimum of 2 to 4 years proven experience in managing social media accounts and executing successful PR campaigns.
• Strong understanding of social media trends, algorithms, and analytics.
• Excellent written and verbal communication skills in English and Bahasa Malaysia. Creativity and proficiency in content management and creation platforms.
• Analytical mindset with a focus on data-driven decision-making.