Casual Leasing & Events

Responsibilities:

• Manage the casual leasing of promotional spaces within the shopping centre.
• Plan and implement community-driven events and campaigns aligned with the centre’s marketing objectives and brand positioning.
• Oversee the setup of events, roadshows, fairs, and activities, ensuring smooth coordination with internal departments, external vendors, exhibitors, and contractors.
• Foster strong relationships with tenants and exhibitors to drive the take-up of promotional spaces.
• Build strategic partnerships with community groups, tenants, vendors, and event organisers to co-create themed events and roadshows that meet advertising and promotional needs.
• Monitor and evaluate event outcomes to maximise occupancy rates and ensure optimal returns.
• Maintain and enhance experiential zones during periods of non-occupancy to sustain visitor engagement.
• Engage with tenants and potential advertisers to promote advertising opportunities within the centre.
• Keep abreast of current retail advertising trends to maintain relevance and competitiveness.
• Supervise the installation of advertising media and coordinate logistics with internal teams and external partners.
• Ensure all advertisements are appropriate and consistent with the shopping centre’s image and positioning.
• Cultivate relationships with tenants and advertisers to secure sponsorships aligned with annual targets.
• Collaborate closely with tenants to support and enhance their advertising and promotional efforts.

Requirements:

• Bachelor’s Degree in Marketing, Mass Communication, Business, or a related field.
• Minimum of 2 years of relevant experience in shopping centre or retail marketing.
• Excellent verbal and written communication skills, with the ability to confidently engage and present to various stakeholders across all levels.
• Strong networking abilities with a proactive and resourceful approach to building and maintaining relationships with clients, tenants, vendors, and partners.
• Self-motivated, able to work independently, and capable of managing multiple tasks and priorities efficiently.
• Thrives in a fast-paced environment, able to meet tight deadlines and achieve targets consistently.
• Demonstrates strong negotiation skills with a high level of personal integrity and professionalism.
• Takes initiative in identifying issues and proposing effective solutions with a hands-on attitude.
• Brings fresh ideas to events and marketing activities to drive engagement and footfall.